Smartpox Rocks: Viral Marketing For YOU!
Yet another viral marketing scheme? With this gadget you can register your email, url, phone number etc and get a little code block that will represent it. Scenesters "in-the-know" can then take a photo of the code (that you have cleverly placed on posters, flyers, [spraypainted--not authorized]) and then decode it with a little bit of software to find out who/what you are. Might be cool if it catches on:
"There is yet another way for the tech savvy set to express and promote themselves. By creating 2D barcodes (or “pox”), users can share text, links to one’s social network page or email address that can be picked up by strangers using their camera phones. Smartpox is a mobile “viral messaging” application that enables users to make these barcode tags containing personalized data which can then be put on business cards, stickers, posters, or other outdoor mediums for people to see and decode with Java-enabled phones.
After installing the Smartpox reader, phones capture and scan the pox-laden image to decode the information. For example, one may be planning a party or scavenger hunt and can embed directions/clues within the pox for the invitees to use. Bands can create tour posters with tags of their MP3s for fans to instantly access by taking a photo with their cell using Smartpox. For those with equipped camera phones, posting and sharing personal barcodes offline is a novel way to share information with people online.
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